Jif Logo and Tagline

Jif is an American brand of peanut butter made by The J.M. Smucker Company, which purchased the brand from Procter & Gamble in 2001. In 1955, Procter & Gamble bought Big Top peanut butter from William T. Young of Kentucky and, in the ensuing years, reformulated and rebranded it to compete with Skippy and Peter Pan.

 

Info

• Product type    : Peanut butter
• Owner               : The J.M. Smucker Co.
• Introduced      : 1958
• Markets           : United States and Canada
• Website           : www.jif.com

 

Jif Tagline / Slogan

• That Jif’ing Good.
• Choosy moms choose Jif.
• Choosy mothers choose Jif
• Moms like you choose Jif, choose Jif!
• Jif is never dry; a touch of honey tells you why.

 

Jif Logo

 

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