IGA Supermarkets Slogan – IGA Supermarkets Tagline – Logo
Independent Grocers of Australia is an Australian chain of supermarkets. The IGA brand is owned by Australian conglomerate Metcash under their Food & Grocery division, but individual IGA stores are owned and operated independently.
Its main competitors are Aldi, Coles and Woolworths. IGA is the fourth largest supermarket chain in Australia, following Aldi overtaking Metcash in supermarket revenue.
The IGA brand was introduced to Australia by Davids Holdings in 1988 when 10 stores became members of IGA. As of January 2020, there are over 1,400 IGA stores in Australia.
IGA stores are typically located in suburbs that are too small, remote or do not have existing larger stores. Some stores offer a larger selection of curated or artisan products, than the bigger chains.
Info
- Industry     : Retailer
- Founded     : 1988
- Headquarters : Macquarie Park, New South Wales, Australia
- Products     : Groceries & general products
- Parent       : Metcash
- Website      : www.iga.com.au
IGA Supermarkets Slogan – IGA Supermarkets Tagline
- Where the locals matter.
- How the locals like it.
IGA Supermarkets Logo
IGA Supermarkets have achieved significant growth by emphasizing local engagement, transparent pricing, and innovative marketing strategies. In Australia, IGA operates over 1,400 independently owned stores, focusing on community involvement and supporting local producers.
Their “Where the locals matter” campaign underscores this commitment, highlighting personalized service and community support . To enhance their digital presence, IGA has invested in technologies like eCommerce platforms, loyalty programs, and digital advertising, including the acquisition of Inmar’s Scanner Applications to streamline in-store promotions .
These initiatives have contributed to a reported $8.2 billion annual contribution to the Australian economy . By focusing on local relevance and embracing digital innovation, IGA continues to strengthen its market position amidst competition from larger supermarket chains.
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