Cousins Subs Slogan – Cousins Subs Tagline – Logo – Founder
This article covers about Cousins Subs Slogan, Cousins Subs Tagline, Cousins Subs Logo and Cousins Subs Founder
Cousins Submarines, better known as Cousins Subs, is a Milwaukee, Wisconsin-based sub sandwich shop with more than 100 locations, founded in 1972 by cousins Bill Specht and Jim Sheppard. Cousins Subs is a regional chain with restaurants in Wisconsin, Illinois, and Indiana.
Cousins Subs was founded in Milwaukee, Wisconsin in 1972 by cousins Bill Specht and James Sheppard, who could not find a suitable sub sandwich option in Milwaukee like they had when they lived in New Jersey.
Specht and Sheppard opened their first restaurant in Milwaukee, which was located at 60th Street and Silver Spring Drive. After opening the shop, they partnered with a local baker to make their own bread, highlighted in the slogan “Better Bread, Better Subs”. A large segment of customers during Cousins’ early years were former East Coast residents.
Info
- Industry : Sandwich shop
- Genre : Fast casual
- Founded : 1972
- Founders : Bill Specht, James Sheppard
- Headquarters : Menomonee Falls, Wisconsin
- Products : Sandwiches, Salads
- Website : cousinssubs.com
Cousins Subs Slogan – Cousins Subs Tagline
- Better Bread, Better Subs.
- Believe in Better.
Cousins Subs Logo
Cousins Subs’ branding reflects its strong Midwestern roots, emphasizing freshness, authenticity, and a family-owned heritage. The brand uses a warm, inviting color palette—often featuring deep yellows, reds, and browns—to convey comfort and handcrafted quality. Its visuals highlight freshly sliced meats, Wisconsin cheese, and bread baked daily, reinforcing its “Better Bread.
Better Subs.” philosophy. The branding also incorporates modern typography and clean layouts that balance tradition with a contemporary feel. Overall, Cousins Subs presents itself as a community-focused, quality-driven sandwich chain that celebrates local flavors and craftsmanship.
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