Carling Black Label Slogan – Carling Black Label Tagline – Logo
This article covers about Carling Black Label Slogan, Carling Black Label Tagline and Carling Black Label Logo.
Black Label is a brand of lager distributed by Carling Brewing Company. In several countries, it is also known as Carling Black Label, and in Sweden, it is known as Carling Premier. In the United Kingdom it is now known as just Carling.
Carling has brewed lager-style beers since the 1870s. In 1927, as part of a corporate re-branding under new president J. Innes Carling, the company renamed its Black & White Lager to Black Label.
Three years later, Carling was purchased by Toronto business tycoon E. P. Taylor, who merged it into his Canadian Breweries Limited (CBL), which grew to be the world’s largest brewing company. Under Taylor, Black Label was promoted as CBL’s flagship brand and went on to become the first beer to be brewed on a mass international scale, becoming particularly popular in Commonwealth countries such as the United Kingdom, Australia, New Zealand and South Africa.
Info
- Type            : Beer
- Manufacturer    : Carling Brewing Company
- Distributor       : Carling Brewing Company
- Country of origin : Canada
- Introduced      : 1927
- Website        : www.carlingblacklabel.co.za
Carling Black Label Slogan – Carling Black Label Tagline
- Hey Mabel, Black Label!
- Black Labour, White Guilt.
- America’s Lusty, Lively Beer.
- Taste the Gold Inside.
Carling Black Label Logo
In response to a shift in popular taste away from ale, Carling added a three-storey lager plant to their main London, Ontario, brewery in 1877. Carling’s Lager was the company’s first lager. Carling’s Black & White Lager was introduced in the 1920s and later renamed Black Label Lager, in contrast to their Red Cap Ale.
Around 1990, Black Label had an advertising campaign in Canada which used the phrase “The Legend is Black”.
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