aussieBum Slogan – aussieBum Tagline – Logo – Founder
This article covers about aussieBum Slogan, aussieBum Tagline, aussieBum Logo and aussieBum Founder.
aussieBum is an Australian men’s swimwear and underwear manufacturer. Products were originated in Sydney’s inner west. Then, a growing number of aussieBum products are manufactured later overseas in China, Bangladesh, Thailand, and Vietnam. Their products are designed and despatched from Sydney, with the business run out of the company’s headquarters in the suburb of Leichhardt.
The company has no sales representatives overseas, and instead promotes with its company website. Australian sales make up 10% of its business. The company has a broad reach for a business run entirely via the Web, with no shop front and minimal packing staff.
The brand retails in large department stores around the world, such as Selfridges, Harrods and House of Fraser in the UK, Printemps in Paris, KaDeWe in Berlin, and Harvey Nichols in Dubai, as well as in small boutiques in various cities around the world. aussieBum’s online store ships to more than 150 countries.
Info
- Industry      : Fashion
- Founded      : 2001
- Founder      : Sean Ashby
- Headquarters : Sydney, Australia
- Area served   : Worldwide
- Products      : Men’s swimwear, underwear, and clothing
- Website      : aussiebum.com
aussieBum Slogan – aussieBum Tagline
- If you doubt yourself, wear something else!
aussieBum Logo

In November 2006, the Wonderjock was launched in the aussieBum underwear lines. Wonderjocks have been designed to lift and enhance a man’s “package”, through the use of a fabric cup used to protrude everything out instead of just down. 50,000 pairs of the new underwear were sold in the first seven days of being released.
In 2011, during the first episode of The Celebrity Apprentice Australia, director Sean Ashby gave $50,000 to charity when politician Pauline Hanson washed his car wearing aussieBum underwear, plus an additional $10,000 for Deni Hines to sing the national anthem.
Tags : aussieBum Logo, aussieBum Tagline, aussieBum Slogan, aussieBum Founder, aussieBum ad slogan.
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- DP is a marketing and branding blog expert known for creating clear, impactful, and SEO-driven content. He specializes in brand storytelling and digital growth strategies that connect with modern audiences. With a practical, insight-led approach, he helps businesses build strong and memorable brand identities.
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