Accor Slogan – Accor Tagline – Logo – Founder – Brands

Table of Contents

Accor Slogan – Accor Tagline – Logo – Founder – Brands

This article covers about Accor Slogan, Accor Tagline, Accor Logo, Accor Founder and Accor Brands.

Accor S.A. is a French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation properties. It is the largest hospitality company in Europe, and the sixth largest hospitality company worldwide. The company is headquartered in Issy-les-Moulineaux, France, and is a constituent of the CAC Next 20 index on the Paris stock exchange.

It owns and operates more than 40 hospitality brands: Luxury (Orient Express, Raffles, Fairmont, Sofitel), premium (Pullman, Swissôtel), midscale (Novotel, Mercure, Adagio), and economy. Accor also owns companies specialized in digital hospitality and event organization, such as onefinestay, D-Edge, ResDiary, John Paul, Potel & Chabot and Wojo.

Info

Industry : Hospitality
Founded : 1967
Founders : Gérard Pelisson, Paul Dubrule
Headquarters : Tour Sequana, Issy-les-Moulineaux, France
Area served : Worldwide
Website : group.accor.com/en

Accor Slogan – Accor Tagline

Live Limitless.
Feel Welcome.
Open new frontiers in hospitality.

Accor Logo

Paul Dubrule and Gérard Pélisson founded the hospitality group Société d’investissement et d’exploitation hôteliers (SIEH) and opened the first Novotel hotel outside Lille in northern France.

In 1974, the first Ibis hotel was launched in Bordeaux, France. Ibis was then considered a light version of Novotel. In 1975, Novotel-SIEH acquired the restaurant brand Courtepaille and the Mercure hotels. In 1980, Novotel-SIEH acquired the Sofitel hotels. In 1981, Novotel-SIEH entered the Asian market with the opening of a Novotel in Singapore.

In 1983, Novotel-SIEH acquired and merged with the group Jacques Borel International to create the Accor group, which was introduced to the Paris stock exchange the same year. Accor is based on the word “Accord” meaning “agreement” in French.

Accor bought the Quiberon thalassotherapy center, which became the first of the Thalasso Sea & Spa brand, and acquired the fine catering company Lenôtre the following year. In 1985, the firm launched Formule 1, a brand of low-cost hotels. The buildings themselves were modular blocks manufactured in factories and assembled onsite to minimise costs.

Tags : Accor Logo, Accor Tagline, Accor Slogan, Accor Founder, Accor ad slogan.

Author Profile

D P: DP is a marketing and branding blog expert known for creating clear, impactful, and SEO-driven content. He specializes in brand storytelling and digital growth strategies that connect with modern audiences. With a practical, insight-led approach, he helps businesses build strong and memorable brand identities.