Accor Slogan – Accor Tagline – Logo – Founder – Brands
This article covers about Accor Slogan, Accor Tagline, Accor Logo, Accor Founder and Accor Brands.
Accor S.A. is a French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation properties. It is the largest hospitality company in Europe, and the sixth largest hospitality company worldwide. The company is headquartered in Issy-les-Moulineaux, France, and is a constituent of the CAC Next 20 index on the Paris stock exchange.
It owns and operates more than 40 hospitality brands: Luxury (Orient Express, Raffles, Fairmont, Sofitel), premium (Pullman, Swissôtel), midscale (Novotel, Mercure, Adagio), and economy. Accor also owns companies specialized in digital hospitality and event organization, such as onefinestay, D-Edge, ResDiary, John Paul, Potel & Chabot and Wojo.
Info
- Industry     : Hospitality
- Founded     : 1967
- Founders     : Gérard Pelisson, Paul Dubrule
- Headquarters : Tour Sequana, Issy-les-Moulineaux, France
- Area served  : Worldwide
- Website     : group.accor.com/en
Accor Slogan – Accor Tagline
- Live Limitless.
- Feel Welcome.
- Open new frontiers in hospitality.
Accor Logo
Paul Dubrule and Gérard Pélisson founded the hospitality group Société d’investissement et d’exploitation hôteliers (SIEH) and opened the first Novotel hotel outside Lille in northern France.
In 1974, the first Ibis hotel was launched in Bordeaux, France. Ibis was then considered a light version of Novotel. In 1975, Novotel-SIEH acquired the restaurant brand Courtepaille and the Mercure hotels. In 1980, Novotel-SIEH acquired the Sofitel hotels. In 1981, Novotel-SIEH entered the Asian market with the opening of a Novotel in Singapore.
In 1983, Novotel-SIEH acquired and merged with the group Jacques Borel International to create the Accor group, which was introduced to the Paris stock exchange the same year. Accor is based on the word “Accord” meaning “agreement” in French.
Accor bought the Quiberon thalassotherapy center, which became the first of the Thalasso Sea & Spa brand, and acquired the fine catering company Lenôtre the following year. In 1985, the firm launched Formule 1, a brand of low-cost hotels. The buildings themselves were modular blocks manufactured in factories and assembled onsite to minimise costs.
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