7 Up Logo and Tagline

7 Up is an American brand of lemon-lime-flavored non-caffeinated soft drink. The rights to the brand are held by Keurig Dr Pepper in the United States and by 7 Up international in the rest of the world. 7 Up was created by Charles Leiper Grigg, who launched his St. Louis–based company The Howdy Corporation in 1920. Grigg came up with the formula for a lemon-lime soft drink in 1929. The product, originally named “Bib-Label Lithiated Lemon-Lime Soda”.

Quick Info

Type : Lemon-lime drink
Manufacturer : Keurig Dr Pepper (U.S.), 7 Up international (bottled by PepsiCo outside the U.S.)
Country of origin : United States
Introduced : June 19, 1929 (as Bib-Label Lithiated Lemon-Lime Soda), June 23, 1936 (as 7 Up)
Website : www.7up.com

7 Up Tagline / Slogan

You like it – It Likes you.

Feels Good to be You.

The Un-cola.

Wet and Wild.

It’s an Up Thing.

7-Up is all action.

Make 7-Up Yours!

7-Up. Now 100% Natural.

Crisp and clean. No caffeine.

Nothing does it like Seven-up!