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100 Pipers Logo

100 Pipers Logo and Tagline

Category: Whisky

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100 Pipers Logo and Tagline


100 Pipers is a brand of blended Scotch whisky with smoked notes that is produced by Pernod Ricard. The brand owes its name and Celtic imagery to the Scottish tradition of bagpipers leading soldiers into battle. The “100 Pipers” name in particular comes from the ballad of “The Hundred Pipers”, which tells of the heroic Bonnie Prince Charlie’s (1720–1788) 1745 Jacobite uprising led by a troop of 100 bagpipers.


Quick Info

  • Industry                   : Whisky
  • Manufacturer          : Pernod Ricard
  • Country of origin    : Scotland
  • Introduced              : 1965
  • Website                  : pernod-ricard.com/100 pipers