Thums Up Logo and Tagline
Thums Up is a brand of cola in India. The logo is a red thumbs up. It was introduced in 1977 to offset the withdrawal of The Coca-Cola Company from India. The brand was later bought by Coca-Cola who re-launched it in order to compete against Pepsi.
Thums Up was created in 1977, after the American company Coca-Cola withdrew from India, due to regulations requiring it to disclose its formula and sell 60% of its equity to an Indian company under a government plan for foreign-owned companies to share stakes with domestic partners. ]The Chauhan brothers owned part of the Parle company and already had two other brands of soda, Limca and Gold Spot, which were popular in India at the time. In 1993, Coca-Cola re-entered the market and the three companies competed intensely. Later in the year, Coca-Cola bought the Parle owned drinks Gold Spot,Limca and Thums Up for $60 million. When this were sold to Coca-Cola, Thums Up had a market share of 85 percent in India.
Quick Info
- Type : Cola
- Manufacturer : The Coca-Cola Company
- Country of origin : India
- Introduced : 1977
Thums Up Tagline and Slogan
- Taste the thunder!
- I want My Thunder
- Happy days are here again
Thums Up Logo
Thums Up Logo
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