RuPay Logo and Tagline

RuPay is an Indian domestic card scheme conceived and launched by the National Payments Corporation of India (NPCI) on 26 March 2012. It was created to fulfill the Reserve Bank of India’s (RBI) desire to have a domestic, open loop,[clarification needed] and multilateral system of payments in India. In India, 90% of credit card transactions and almost all debit card transactions are domestic; however, the cost of transactions was high due to monopoly of foreign gateways like Visa and Mastercard. RuPay facilitates electronic payment at all Indian banks and financial institutions.

 

Quick Info

• Product type    : Debit Card,Credit Card,Prepaid Card,Virtual Card
• Owner              : NPCI
• Country            : India
• Introduced       : 26 March 2012
• Markets            : India
• Website            : www.rupay.co.in

RuPay Tagline

• Kaamyabi Manaao, Haq Se.
• Made of Billion Dreams.
• On the Go.

Rupay Logo

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